Story
Roslin Enterprises is a well-established supplier to the restaurant industry, serving customers across Canada from Saskatchewan to Western Quebec. Leadership recognized an opportunity to modernize its sales approach and create a more scalable system for generating new business.
Industry
Commercial Foodservice & Environmental Services
We helped transform Roslin's sales process into a modern lead generation engine that attracted qualified opportunities and improved sales efficiency
59 Qualified Leads in the first 30 days
Multiple opportunities from restaurant groups with 10+ locations
More efficient prospecting
Custom CRM implemented to support future sales team growth
Sales assets
This included a VSL, explainer videos, and a capabilities video to educate and convert prospects
Client Testimonial
“They’ve really done a great job bringing our business to the wider market and establishing a good online presence… So, we’re really happy that we’re working with them.”
Nathan & Rochelle
Owners
Schutten Custom Carpentry
The Challenge
As Roslin expanded its footprint across Canada, its sales process remained heavily dependent on traditional prospecting methods. Leadership wanted a more efficient, measurable, and scalable way to generate opportunities while allowing the sales team to focus on meaningful conversations with qualified prospects.
The challenges were clear:
Time-Intensive Sales Activities
Sales representatives were spending valuable time cold calling, door knocking, and driving between locations to generate opportunities, limiting the number of meaningful sales conversations they could have.
Lack of a Scalable Lead Generation System
New business development relied heavily on individual sales efforts, making it difficult to consistently generate opportunities across multiple regions and support future growth.
Inconsistent Sales Infrastructure
Without a centralized system for lead management and follow-up, there was limited visibility into the sales pipeline and no standardized process that could easily scale with additional team members.
Our Solution
Built an Inbound Lead Generation Engine
We scripted, produced, and launched highly targeted advertising campaigns designed specifically for restaurant owners and operators. This generated 59 qualified leads within the first month, including several multi-location restaurant groups.
Implemented a Custom CRM and Sales Process
We developed a custom CRM that centralized lead management, streamlined follow-up activities, and created a scalable framework that can support future sales hires and expansion.
Developed Sales Enablement Assets
To improve lead conversion and support the customer journey, we created a Video Sales Letter (VSL), explainer videos, a capabilities video, and sales messaging framework that helped educate prospects and prepare them to close with the sales team.
The Results
Through Algonquin Digital’s partnership with Roslin, we were able to transform its sales process from traditional outbound prospecting into a modern inbound lead generation engine. By combining targeted advertising, sales infrastructure, and customer journey assets, Roslin was able to attract qualified opportunities, improve sales efficiency, and build a foundation for future growth.
Below are a few samples of the content we created for them.
