Story
On The Way Acres is a 300-acre retreat and event property located just an hour outside of Toronto. Designed for corporate retreats, the property gives teams the opportunity to step away from traditional offices and conference centres and reconnect in a natural setting.
Industry
Hospitality & Events
In just 3 months, we generated a pipeline of companies interested in booking retreats, built awareness, and created the marketing foundation for growth.
72 Qualified Leads
Low CPL & an efficient way to connect with high-ticket B2B opportunities
Growing Pipeline
Generated prospects from both large corporations and small organizations looking to book this season and beyond
Strong Marketing Foundation
Launched the content, messaging, VSL, social presence, and paid advertising needed to grow.
Client Testimonial
“Just a wonderful company with great people. Always professional, great communication and produce excellent content.”
Owen Lawrence
General Manager
On The Way Acres
The Challenge
The space was there. The investment had been made. The next challenge was getting the right people to know On The Way Acres existed.
So, how do you take a beautifully designed, relatively unknown retreat property and introduce it to the right decision-makers quickly?
Limited marketing assets
The property was ready, but there wasn’t a strong library of professional content to communicate that. We needed to capture the space, the experience, and the possibilities for corporate groups.
Creating demand quickly
With significant investment already made into the property, On The Way Acres needed to start generating awareness and conversations with potential customers.
A three-month timeline
There was no time for a long runway. The marketing needed to launch quickly while establishing a foundation that could continue working beyond the initial three months.
Our Solution
Strategy & Creative
We used our Brand Rocket System to build the core marketing foundation around the property — bringing strategy, social content, paid ads, and sales messaging together.
Defined Core Messaging
We developed messaging specifically for corporate decision-makers, highlighting what made On The Way Acres different from a traditional conference centre and showing the types of teams and retreats the property could accommodate.
Launched VSL & Ads
Rather than waiting months to build an organic audience, we launched an ad campaign, VSL, and landing page to put the property in front of relevant decision-makers and begin generating leads immediately.
The Results
We generated immediate interest from high-ticket B2B buyers and built a pipeline for the future, giving On The Way Acres the marketing foundation to turn an incredible property into a recognizable destination for corporate retreats,
Below are a few samples of the content we created for them.
