Story
Whether you’re building a place to live, vacation, or retire, Schutten Custom Carpentry takes pride in doing things the right way. They combine modern materials and building practices with old-world craftsmanship, where details matter and quality isn’t negotiable.
Industry
Construction
With demand rising fast, Schutten needed to hire skilled carpenters to support their growth, but traditional recruitment channels weren’t working.
2 Incredible New Hires, Fast!
We ran tailored recruitment ads for just two weeks, and they secured two exceptional hires
19 Qualified Resumes
By qualifying only genuinely interested candidates, there wasn’t a need to sort through hundreds of resumes
Minimum Ad Spend
We reached the exact people they needed without wasting time and budget. Total ad spend: less than $300.
Client Testimonial
“Having somebody else lead and guide us with social media content has been a game-changer for us.”
Mike & Christine
Owners
Huntsville Home Hardware
The Challenge
Schutten Custom Carpentry has been experiencing good growth. They needed to find quality talent to expand their team to keep up with the work. So, they asked for our help planning, creating and running paid ads to help with acquiring qualified leads for new hires.
We were already managing their organic social media content, preparing for this need.
The challenge was clear:
Building Awareness About the Company
Before working with us, Schutten Custom Carpentry’s (SCC) social media didn’t yet reflect the craftsmanship, culture, and integrity that make them special. In order to seek out new hires, the brand voice needed to feel authentic and aligned with who they are.
Getting to Know the Team
SCC wanted videos and content that truly reflected what it’s like to work with Schutten: the people, the projects, and the authentic day-to-day experiences. They wanted to portray their company culture and values in a way that would attract the right people.
Running Hiring Ads
With social channels dialled in, the next step was attracting top talent, without overwhelming SCC with unqualified resumes. They needed a way to qualify their hiring leads so that they could give attention to the right prospective hires.
Our Solution
Social Media Foundation & Strategy
Algonquin Digital partnered with Schutten to elevate their content and growth through our Brand Rocket System, crafting a strategy that showcased their values, work, and personality. Engagement increased quickly, especially from on-site vendors who frequently complimented their socials.
Monthly Content Planning and Direction
We built a monthly cadence of shoots, creative direction, and storytelling frameworks that allowed us to capture genuine day-in-the-life moments across different build sites. The result: content that felt human, inviting, and credible, highlighting the incredible people who make it all happen.
Script-to-Screen Execution
Algonquin Digital handled everything from scripting and filming to editing and managing the paid campaigns. We produced a combination of video and graphic ads, as well as a landing page for applicants. By integrating strategic friction, we ensured only serious candidates applied, making the process smoother and saving the team hours of review time.
The Results
Through strategically planned ads and creating intentional friction to qualify leads, we were able to help Schutten Custom Carpentry get two exceptional new hires and continue to elevate their brand’s perception and visibility.
