Story
Huntsville Home Hardware is a trusted local source for home improvement, building supplies, and everyday hardware needs. The store wanted to strengthen its social presence, connect meaningfully with the community, and showcase the team’s genuine passion for helping customers.
Industry
Retail (Home Improvement / Hardware)
Algonquin Digital partnered with Huntsville Home Hardware to help expand their reach and build community awareness. We provided full-service social media planning, production and management that delivered strategic and high-quality social media content and ads that significantly increased their online presence.
We produced content that was authentic to them: approachable, real-life videos highlighting staff, customers, and everyday moments
Community Recognition
📣 Local customers frequently mentioned seeing the videos and engaging with the content
Positive Buzz
💬 Within just a few months, Instagram followers grew by 25% (and counting).
Exposure & Ad Performance
📈 We saw significant spikes in engagement, reach, and viewership during active ad periods
Client Testimonial
“Having somebody else lead and guide us with social media content has been a game-changer for us.”
Mike & Christine
Owners
Huntsville Home Hardware
The Challenge
With a busy, growing business to manage, Huntsville Home Hardware knew that high-quality, relatable social media and online presence were important to growing their business and connecting with their customers—but they simply didn’t have the bandwidth to do it themselves.
The challenge was clear:
Visibility Within the Community
Huntsville Home Hardware needed to maintain visibility and connect with their community in a meaningful way so that they would be at the top of their customers’ minds whenever they needed a hardware solution.
Creating Authentic and Approachable Content
Huntsville Home Hardware sets itself apart by being a friendly, neighbourhood store built on personal relationships. The goal was to produce authentic videos that didn’t feel staged or corporate, highlighting the their genuine passion for helping customers and giving back to the community.
Capturing Content without Disruption
Filming during business hours posed logistical challenges. The team needed a way to produce consistent content without burdening the owners with additional workload or interrupting staff workflow and customer experience. Filming times would need to be planned and executed efficiently.
Our Solution
Crafting Content with Intention
Algonquin Digital produced community-focused videos that showcased genuine interactions, staff personalities, and customer experiences, keeping the brand top of mind through relatable storytelling.
Monthly Content Planning and Direction
Idea generation, monthly content planning and creative direction allowed our team to capture real, everyday moments and milestones both in-store and on location, reflecting the store’s friendly, down-to-earth personality.
A Nimble, Efficient Crew
A nimble production crew filmed during open hours with minimal disruption. Shoot schedules were kept tight to not waste valuable time. Strategic scheduling, clear communication, and lightweight equipment ensured high-quality videos and photos while maintaining a smooth in-store experience.
The Results
Through strategically planned monthly shoots, we were able to help Huntsville Home Hardware have a consistent online presence through their social media channels. We produced content that was authentic, helpful, and valuable to their target audience, which resulted in boosted reach and engagement within their community. They are thrilled (as we are) with the results!
