Story
Food4Kids Muskoka provides weekend food packages of healthy meals for children aged 3–18 who have limited or no access to food outside of school.
Industry
Non-profit
Algonquin Digital partnered with Food4Kids Muskoka to expand awareness, inspire action, and drive fundraising results that transformed the organization’s reach.
In just 18 months, we helped Food4Kids Muskoka raise $1,000,000 to feed over 320 kids
📈 Expanded reach and support across the Muskoka community
💰 Donations and fundraising significantly exceeded goals
🌟 Greater recognition, stronger engagement, and long-term growth
Through strategic use of organic social content, brand videos, email campaigns and marketing solutions, we were able to generate more awareness and interest in the work that Food4Kids Muskoka is doing that translated into increased donations and reach
Client Testimonial
“The videos you have done for us have been instrumental to connect with our donors… I would recommend you 100% to everyone.”
Sarah Thatcher
Executive Director
Food4Kids Muskoka
The Challenge
Food4Kids Muskoka needed to expand their visibility and connect more deeply with the community, ensuring children have access to nutritious meals outside of school. Many community members were unaware of the scale of the issue.
The challenge was clear:
Provide tools that could support fundraising
As with many charities, resources are limited, and Food4Kids Muskoka needed tools that could help support and make their efforts more efficient.
Build awareness and emotional connection within the community
Muskoka is often thought of as “cottage country”. Its beauty and charm can often obscure the real challenges of food insecurity that people face day to day. As a result, it can become overlooked, underplayed or ignored.
Inspire people to care about the cause
If Food4Kids Muskoka was going to make a big difference, it would need many people to care about the issue of food insecurity. Solving the problem of food insecurity takes a lot of time, networking, and resources. The need was great—both for donors and volunteer help for this charity.
Our Solution
Creative Marketing Solutions
By creating branded content and design assets, we help strengthen Food4Kids Muskoka’s brand recognition as an established charity. Website updates and email marketing campaigns also helped give them practical support to ensure that they could gain new donors and keep them updated and inspired.
Help people understand the issue
Through the strategic use of educational videos addressing common questions and misunderstandings, we were able to help a broader audience understand the important issue that Food4Kids Muskoka addresses. We also produced videos and provided media coverage for their fundraiser events to help show the impact and update supporters.
Tell real stories that highlight the cause
We planned and produced narrative videos designed to move audiences by telling real stories about the people that Food4Kids Muskoka impacts every day. Through strategically planned and scripted, cinematic, high-quality storytelling, we were able to present these in a compelling way to inspire people to action.
The Results
Since 2023, Algonquin Digital has worked closely with Food4Kids Muskoka to tell their story in ways that resonate and inspire. By blending creative storytelling with strategic content, we helped Food4Kids Muskoka showcase the real people and real impact behind their work, building stronger emotional connections with donors, partners, and the community.
