Story
Deerhurst Resort is a four-season lakeside retreat on Peninsula Lake in Huntsville, Ontario. Nestled in the heart of Muskoka, just north of Toronto, it offers the perfect mix of natural beauty and year-round adventure.
Industry
Hospitality
Algonquin Digital partnered with Deerhurst Resort to create a versatile library of photo and video assets, designed to be used seamlessly across digital platforms and print.
We planned and captured 300+ high-quality evergreen media assets for Deerhurst's marketing needs
📸🎥 Photo and video content captured in just three days
Multi-Channel Ready
📱📰 Content designed for social, print, and digital marketing
Scalable Blueprint
📂⚡ A repeatable model for producing evergreen content efficiently
Client Testimonial
“We’re obsessed with the video and can’t wait to use it for our winter promotions! Thanks for working with us on this! Highly recommend the Algonquin Digital team!”
Marcie Juliao
Director of Marketing
Deerhurst Resort
The Challenge
Deerhurst Resort needed a way to keep up with the increasing demand for fresh, versatile content. With marketing channels evolving rapidly, the resort required a scalable solution: content that could be produced efficiently and repurposed across multiple platforms, from socials to print.
The challenge was clear:
Efficient capturing of media
With busy schedules and limited bandwidth, Deerhurst Resort needed to efficiently capture a diverse library of evergreen content for its marketing needs
High-quality, professional photos and videos
As a premium resort nestled in the scenic beauty of Muskoka with many luxury amenities, Deerhurst needed to be sure that the media captured would showcase their resort at the highest quality.
Fresh and versatile content
The need for fresh, high-quality media for social media, digital ads, print materials, menus and more required top-skilled talent who could hit the target brief the first time. Deerhurst was looking for a creative team with the expertise and attention to detail to get the job done right.
Our Solution
Planning, scheduling, shooting and editing
Before production, we coordinated closely with Deerhurst to align on vision, goals, and branded guidelines. Each day was structured to strategically maximize content capture, batch-producing a wide variety of assets efficiently.
Expert capturing and editing of content
Over three days, the Algonquin Digital creative team batch-produced a wide variety of assets for Deerhurst Resort. Our skilled team filmed a variety of high-quality lifestyle b-roll, golf promotional content, as well as premium tabletop food and beverage content. By utilizing the best talent and production gear, we produced content that matched Deerhurst’s premium brand.
Build an evergreen, high-quality content library
The 300+ asset library was created with multiple use cases in mind: social media, digital ads, print materials, menus, and other marketing campaigns. It also sets the stage for working together long term, allowing us to consistently deliver high-quality assets without needing to start from scratch each time. All assets are organized and easily accessible, delivered in formats that would be easy to deploy across multiple platforms.
The Results
Our expert team planned, staged and captured the highest-quality photos and videos of a variety of content for Deerhurst Resort, then edited and organized it for their convenience. The results were some fantastic shots that showed off the beauty and luxury of the resort, and a very happy client!
